凤凰新媒体(纽交所代码:FENG)创建于1998年,是全球领先的跨平台网络新媒体公司,整合旗下综合门户凤凰网(www.ifeng.com)、手机凤凰网(i.ifeng.com)凤凰视频(v.ifeng.com)及凤凰新闻客户端四大平台作为一级产品矩阵,秉承”中华情怀,全球视野,包容开放,进步力量”的媒体理念,为主流华人提供互联网、移动互联网、视频跨平台整合无缝衔接的新媒体优质内容与服务。
凤凰新媒体不仅是控股的凤凰卫视传媒集团优质电视内容的网络传播渠道,更整合了众多专业媒体机构生产的内容、用户生成的内容、以及自身生产的专业内容,提供含图文音视频的全方位综合新闻资讯、深度报道、观点评论、财经产品、互动应用、分享社区、在线游戏等服务,满足主流人群浏览、表达、交流、分享、娱乐、理财等多元化与个性化的诉求。在算法驱动的时代,凤凰网依然坚守理想与情怀,坚持打造高质量内容,《未央歌》、《一路书香》等精心策划的节目不仅受到观众好评,也获得了官方媒体如《人民日报》的认可与支持。
凤凰网目前月度覆盖用户数3.74亿,凤凰新闻客户端月度覆盖用户数6690万,累计注册用户数4.3亿。根据艾瑞报告显示,凤凰网用户的月均收入、家庭经济状况、受教育程度、管理层和专业人员的比例、单个访问者浏览的页面PV/UV比、日均有效浏览时间等指标在中国互联网门户网站中均处于领先水平。
凤凰新闻客户端秉持差异化的发展理念,聚焦于新闻资讯用户中的高端人士,致力于为其“创造有品质的内容,提供有看点的信息”。据Analysys易观2019年6月报告显示,凤凰新闻客户端单日人均启动6.9次,在移动资讯平台中位列第一;单日人均使用时长65.2分钟。用户的高粘性体现了凤凰新闻客户端内容具有质量优势,凤凰新媒体的品牌广受认可。随着技术的发展,凤凰新闻客户端也在产品形态上与时俱进,通过对功能进行整合,倾力打造了旗下的“风系”二级产品矩阵:风直播、风视频及大风号。风直播是凤凰新闻客户端推出的综合直播产品,定位于打造优质直播内容的聚合平台,现已有超过200家媒体、机构入驻了风直播,开设了百余个直播栏目,使风直播成为资讯直播领域有影响力的品牌;风视频是凤凰新闻客户端所推出的短视频产品,结合短视频自媒体有效丰富了内容的展现形式,形成了完整的平台型短视频的内容聚合;大风号原名凤凰号,目前已有过百万家自媒体入驻,更加充实了凤凰新闻客户端的优质内容。
凤凰新媒体不仅在线上为受众提供信息及服务,同时凭借强有力的品牌号召力策划组织了多起卓有影响的线下活动。如每年一度的科技峰会、国学大典、财经峰会、时尚之选等垂直领域大型活动,在行业内广受关注。
作为一家重视人文关怀与情怀的公司,凤凰新媒体积极践行社会责任,对外连续多年举办“行动者联盟”“美丽童行”等公益项目,累计募款过亿。对内为雇员打造温暖的工作环境,连续7年荣获“最佳雇主奖”及其他员工关系奖项,在业内拥有良好的口碑。
Established in 1998, Phoenix New Media Limited (NYSE: FENG)(“Phoenix New Media”, “PNM”, “ifeng”, or the “Company”), is a leading new media company with an integrated platform consisting of PC Internet media website (www.ifeng.com), mobile channels (i.ifeng.com), video channel (v.ifeng.com) and ifeng News Application. Guided by our four corporate tenets:" roots in Chinese culture, global perspective, openness to the world, a progressive force ", we provide premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet, mobile and video networks.
Being an Internet distribution channel for Phoenix TV's premium content, PNM also sources its content from various professional media institutions as well as user-generated and in-house produced content. Through the provision of news and information, in-depth report, views and comments, financial tools, interactive applications and community sharing in text, image, audio and visual formats, PNM caters to the diversified and personalized user demands including news browsing, community interacting and sharing, entertainment and wealth management of the mainstream community. In an algorithm-engine era, PNM is still consistent in media spirit, and committed in producing high-quality content. Our innovative video mini-series Never Ended Song ('Wei Yang Ge') and A Journey through Literature are well-received by our audiences and were praised by the People’s Daily.
Our news website ifeng.com covers about 374 million monthly Internet users in China. Ifeng News Application has 66.9 million monthly active users, and cumulative registered users 430 million. According to a report from iResearch, PNM is in a leading position among Chinese Internet portals measured by users’ benchmarks such as individual income, family income, education level, percentage of management and professionals, PV/UV and average daily time spent on the website.
Our flagship mobile application ifeng News Application follows a product diversification strategy while focusing on providing high-quality, tasteful and newsworthy content to high-end personages. According to Analysys’ 2019 June report, app sessions per day of ifeng News Application reaches 6.9 which ranks No.1 among all mobile news applications in China. Average time spent per day is 65.2 minutes. Such sticky user base reflects that our high-quality content and our brand are widely recognized. With the development of technology, ifeng News Application launched certain new products including FENG Live, FENG Video and we-media platform Dafenghao. FENG Live is a well-noted integrated news-oriented live broadcasting platform embedded in ifeng News Application. To date, over 200 professional news institutions cooperate with FENG Live, setting up hundreds of live-broadcasting columns. Cooperate with short-video we-media content, FENG Video is a short-video product launched to enrich the content format in our application and optimize short-video content pool. Dafenghao (formally named Fenghuanghao), is a we-media platform which has attracted over one million of we-media accounts to date and will further enhance our content provision.
In addition to our online news provision and services, leveraging our well-established brand influence, PNM also organizes a number of offline activities and events in different verticals, which are highly recognized, such as our annual tech summit, sinology seminar, finance summit, and fashion gala etc.
PNM cultivates a corporate culture of caring and takes on its social responsibility proactively. Over the past few years, the company has accumulatively donated millions to charity and has hosted several charity events such as “the alliance of the activists” and “ifeng Forever Happiness” programs. In terms of employee engagement, PNM has been being awarded “the Best Employer” for seven consecutive years in recognition of its best–in–class employee engagement and working environment management.