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GDMS·Agenda Detailed Agenda Detailed Agenda

  • Keynote Track
  • Sub-Track 1
  • Sub-Track 2
  • Partners Track
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019

GDMS·Speakers More Speakers More Speakers

GDMS·Sponsors More Partners More Partners

战略合作媒体Strategic Media Partner

  • 第一财经
  • 天极网
  • 几何品牌

    景:KOP  品牌营销知识、观点和实践的分享平台

    使命:3C 提升中国企业品牌营销核心竞争力

    Content提升品牌意识

    Coaching提升营销能力

    Consulting创新品牌价值

    宗旨:ZEN OF
    BRANDS 化繁为简、美化人心

    价值观:VESE
    价值、探索、分享、奋斗

     

  • 胡润百富

    胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。

    1999年以来,胡润百富走访上千位企业家,拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。

    胡润百富总部位于上海,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。

  • 新营销

    新营销聚焦企业创新营销,以国际化、专业化视野,报道营销新观念、新方法、新案例,是市场营销人的首选媒体,由世界营销大师Philip Kotler(菲利普·科特勒)担任终身荣誉顾问。

  • 中国广告

    《中国广告》杂志创办于1981年,是国内第一本广告专业杂志,月刊。

    《中国广告》由中国出版传媒股份有限公司主管,东方出版中心有限公司、上海百联集团资产经营管理有限公司、上海市广告协会主办。杂志曾被教育部推荐为高校新闻传播专业核心期刊,是中国学术期刊网全文收录期刊。

    杂志从关注中国广告出发,以全面反映中国与华文广告发展状况及理论研究水平,展示高水平创意、策划作品为内容,并及时介绍海外一流广告成果,以国际眼光看中国广告,从品牌角度看广告运动,探索中国广告的现实问题,展示中国广告的最新成就,代表中国广告与世界广告对话。

    杂志辟有:解析中国广告业界当下热门话题和趋势问题的“封面专题”;专访和报道广告主、广告公司重量级人物的“风云人物”;反映知名品牌的管理、经营之道,访谈品牌经营名家的“品牌问道”;评析全球设计奖获奖作品,访谈知名设计师、艺术家,观察、评析重要艺术、时尚事件的“设计前沿”;侧重于营销新方法、新模式的“新营销”;深度剖析当下最热门创意营销案例背后故事,展示国内外最新创意作品的“创意汇”;反映广告及营销新技术、新工具,剖析行业数据与数字营销案例的“技术派”;评论热点广告作品、广告事件、广告人物的“广告评论”;分析广告、营销行业成功与失败案例的“案例透视”等常设栏目。还有学术之窗、媒体瞭望、公司专递等不定期栏目。

    《中国广告》杂志在多年的办刊过程中,以精良的品质深得广大读者和各界人士好评,被认为是一份具有权威性、实用性与知识性的刊物,其作品和杂志先后在上海地区,华东地区和全国参展并多次获奖。

    《中国广告》杂志在三十八年的办刊过程中,为宣传、普及广告理论与实践知识,为推动我国广告业的成长与发展,作出了公认的贡献。《中国广告》三十八年的出版历程,见证了中国广告业的发展,与中国广告业共同腾飞。

    目前,以《中国广告》杂志为核心所形成的中国战略营销与融合传播平台,包括中国广告与品牌大会、中国影视广告论坛、中国广告AD网、《中国广告》杂志官方微博、《中国广告》杂志官方微信、中国广告案例年鉴、中国影视广告案例年鉴、CR3中国广告代理综合评估报告和中国广告年度大奖等为基础的专业传播平台,在业界形成较大的影响。

     

  • Digivoice

    Digivoice数知是一个专注于数字营销广告类的新媒体,旨在分享优质的营销内容资源,举行行业内的精品线下活动,帮助品牌广告主洞察行业,从而促进更好的发展。
    我们始终坚持清晰的脉络和独到的见解,做这个纷繁复杂行业内的中坚力量。

  • adexchanger

    广告技术流网站是中国地区重要的广告实时交易,广告联盟,广告优化言论阵地。其涵盖的内容涉及整个中国地区广告交易生态圈。广告技术流的宗旨是为读者带来整个生态圈行业内最新鲜,最专业的行业资讯。

    AdExchanger.cn, the digital advertising optimization industry news and discussion site in Great China Region focuses on encouraging dialogue and sharing new ideas and education among all members of the “ecosystem” from advertisers, agencies, ad networks, publishers, data providers to technology companies.
  • 胖鲸智库

    胖鲸成立于2013年,致力于成为新一代营销人首选知识服务平台,通过知识赋能与专业链接以驱动企业营销创新。胖鲸旗下产品矩阵包括:营销趋势及案例解读的原创营销新媒体【胖鲸头条】、营销创新服务产业研究所【胖鲸智库】、行业专家音视频知识分享平台【胖鲸营销商学院】。除此之外,胖鲸于20166月起胖鲸开启线下活动服务,为行业品牌主、营销服务机构提供更真实与专业经验知识分享的线下学习与交流平台。

新闻稿发布合作伙伴Official Press Release Agency

  • 美通社

    美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。

    美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。

     

    PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.

独家旅游科技媒体Support Media

  • 环球旅讯

支持媒体

  • 数英
  • 杜高斯电视
  • businesswire
  • Pitchina

    大创意(www.pitchina.com.cn)是专注于分享全球优秀创意营销广告及行业动态的顶尖营销人社区。内容以深度热门营销案例解读;营销、广告、公关行业观点;国内外顶尖营销人、广告人、市场人深度专访为主,旨在通过大创意的内容传播,为企业及创意传播机构提升企业价值和商业机会。www.pitchina.com.cn

  • 广告门
  • asiabriefing

    Dezan Shira & Associates is a specialist foreign direct investment practice, providing corporate establishment, business advisory, tax advisory and compliance, accounting, payroll, due diligence and financial review services to multinationals investing in emerging Asia.
     
    With 26 years of on-the-ground experience, the firm has grown into one of Asia’s most versatile full-service consultancies with operational offices across China, Hong Kong, India, Singapore and Vietnam, Alliance Partner firms in Indonesia, Malaysia, Thailand and the Philippines, as well as liaison offices in Italy and the United States.
     
    https://www.dezshira.com/

  • topagency
  • 砍柴网
  • 零售商业评论
  • 电商在线
  • 消费者报道
  • 亿邦动力
  • 好奇心日报
  • 梅花
  • 镁客网
  • 亿欧
  • 天下网商
  • CSDN
  • 执牛耳
  • 创业邦
  • 成功营销
  • Topmarketing
  • socialbeta
  • 速途网
  • 硅谷网
  • 新浪
  • 搜狐科技
  • techweb

英文合作媒体

  • that‘s

独家笔记支持

  • 笔记侠

特邀媒体

  • 凤凰新媒体

           凤凰新媒体(纽交所代码:FENG)创建于1998年,是全球领先的跨平台网络新媒体公司,整合旗下综合门户凤凰网(www.ifeng.com)、手机凤凰网(i.ifeng.com)凤凰视频(v.ifeng.com)及凤凰新闻客户端四大平台作为一级产品矩阵,秉承”中华情怀,全球视野,包容开放,进步力量”的媒体理念,为主流华人提供互联网、移动互联网、视频跨平台整合无缝衔接的新媒体优质内容与服务。

    凤凰新媒体不仅是控股的凤凰卫视传媒集团优质电视内容的网络传播渠道,更整合了众多专业媒体机构生产的内容、用户生成的内容、以及自身生产的专业内容,提供含图文音视频的全方位综合新闻资讯、深度报道、观点评论、财经产品、互动应用、分享社区、在线游戏等服务,满足主流人群浏览、表达、交流、分享、娱乐、理财等多元化与个性化的诉求。在算法驱动的时代,凤凰网依然坚守理想与情怀,坚持打造高质量内容,《未央歌》、《一路书香》等精心策划的节目不仅受到观众好评,也获得了官方媒体如《人民日报》的认可与支持。

    凤凰网目前月度覆盖用户数3.74亿,凤凰新闻客户端月度覆盖用户数6690万,累计注册用户数4.3亿。根据艾瑞报告显示,凤凰网用户的月均收入、家庭经济状况、受教育程度、管理层和专业人员的比例、单个访问者浏览的页面PV/UV比、日均有效浏览时间等指标在中国互联网门户网站中均处于领先水平。

    凤凰新闻客户端秉持差异化的发展理念,聚焦于新闻资讯用户中的高端人士,致力于为其“创造有品质的内容,提供有看点的信息”。据Analysys易观20196月报告显示,凤凰新闻客户端单日人均启动6.9次,在移动资讯平台中位列第一;单日人均使用时长65.2分钟。用户的高粘性体现了凤凰新闻客户端内容具有质量优势,凤凰新媒体的品牌广受认可。随着技术的发展,凤凰新闻客户端也在产品形态上与时俱进,通过对功能进行整合,倾力打造了旗下的“风系”二级产品矩阵:风直播、风视频及大风号。风直播是凤凰新闻客户端推出的综合直播产品,定位于打造优质直播内容的聚合平台,现已有超过200家媒体、机构入驻了风直播,开设了百余个直播栏目,使风直播成为资讯直播领域有影响力的品牌;风视频是凤凰新闻客户端所推出的短视频产品,结合短视频自媒体有效丰富了内容的展现形式,形成了完整的平台型短视频的内容聚合;大风号原名凤凰号,目前已有过百万家自媒体入驻,更加充实了凤凰新闻客户端的优质内容。

    凤凰新媒体不仅在线上为受众提供信息及服务,同时凭借强有力的品牌号召力策划组织了多起卓有影响的线下活动。如每年一度的科技峰会、国学大典、财经峰会、时尚之选等垂直领域大型活动,在行业内广受关注。

    作为一家重视人文关怀与情怀的公司,凤凰新媒体积极践行社会责任,对外连续多年举办“行动者联盟”“美丽童行”等公益项目,累计募款过亿。对内为雇员打造温暖的工作环境,连续7年荣获“最佳雇主奖”及其他员工关系奖项,在业内拥有良好的口碑。


    Established in 1998, Phoenix New Media Limited (NYSE: FENG)(“Phoenix New Media”, “PNM”, “ifeng”, or the “Company”), is a leading new media company with an integrated platform consisting of PC Internet media website (www.ifeng.com), mobile channels (i.ifeng.com), video channel (v.ifeng.com) and ifeng News Application. Guided by our four corporate tenets:" roots in Chinese culture, global perspective, openness to the world, a progressive force ", we provide premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet, mobile and video networks. Being an Internet distribution channel for Phoenix TV's premium content, PNM also sources its content from various professional media institutions as well as user-generated and in-house produced content. Through the provision of news and information, in-depth report, views and comments, financial tools, interactive applications and community sharing in text, image, audio and visual formats, PNM caters to the diversified and personalized user demands including news browsing, community interacting and sharing, entertainment and wealth management of the mainstream community. In an algorithm-engine era, PNM is still consistent in media spirit, and committed in producing high-quality content. Our innovative video mini-series Never Ended Song ('Wei Yang Ge') and A Journey through Literature are well-received by our audiences and were praised by the People’s Daily. Our news website ifeng.com covers about 374 million monthly Internet users in China. Ifeng News Application has 66.9 million monthly active users, and cumulative registered users 430 million. According to a report from iResearch, PNM is in a leading position among Chinese Internet portals measured by users’ benchmarks such as individual income, family income, education level, percentage of management and professionals, PV/UV and average daily time spent on the website. Our flagship mobile application ifeng News Application follows a product diversification strategy while focusing on providing high-quality, tasteful and newsworthy content to high-end personages. According to Analysys’ 2019 June report, app sessions per day of ifeng News Application reaches 6.9 which ranks No.1 among all mobile news applications in China. Average time spent per day is 65.2 minutes. Such sticky user base reflects that our high-quality content and our brand are widely recognized. With the development of technology, ifeng News Application launched certain new products including FENG Live, FENG Video and we-media platform Dafenghao. FENG Live is a well-noted integrated news-oriented live broadcasting platform embedded in ifeng News Application. To date, over 200 professional news institutions cooperate with FENG Live, setting up hundreds of live-broadcasting columns. Cooperate with short-video we-media content, FENG Video is a short-video product launched to enrich the content format in our application and optimize short-video content pool. Dafenghao (formally named Fenghuanghao), is a we-media platform which has attracted over one million of we-media accounts to date and will further enhance our content provision. In addition to our online news provision and services, leveraging our well-established brand influence, PNM also organizes a number of offline activities and events in different verticals, which are highly recognized, such as our annual tech summit, sinology seminar, finance summit, and fashion gala etc. PNM cultivates a corporate culture of caring and takes on its social responsibility proactively. Over the past few years, the company has accumulatively donated millions to charity and has hosted several charity events such as “the alliance of the activists” and “ifeng Forever Happiness” programs. In terms of employee engagement, PNM has been being awarded “the Best Employer” for seven consecutive years in recognition of its best–in–class employee engagement and working environment management.

GDMS · Brilliant Moments

GDMS · News

  • Why is O2O a Thing of the Past 2018-1-26

    On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor space of 2700 square meters, following the opening of the first “Reserve Roastery” in Seattle in 2014.   After a busy opening, Starbuck China’s CMO Emily Chang appeared on the stage of… Read More

  • Mondelez International: Making Consumers Happy to Pay 2018-1-26

    In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowadays seem more complex and hard to deal with than ever before. As a brand in this era – how to catch on to the consumer in this highly competitive environment has become… Read More

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