Brands have been using data to transform their
media and marketing practices in the new digital economy. It is becoming
foundation running across paid, earned and owned media strategy. New
opportunities are being developed to provide for a truly people-based,
personalized and automated approach to driving new growth.
In this new digital economy, Intel has
transformed itself a silicon-driven CPU to a data centric company powering both
B2C & B2B enterprise solutions. David Sun, Director of Digital Marketing
& Media, Intel China, will share their best practices and techniques on
leveraging data to power their digital marketing and media capabilities.
