Markus Strobel is responsible not only for one of the fastest-growing business units in P&G, but also for navigating the challenges of a highly-specialized marketplace and bringing true utility of products to all consumers. Presiding over a diverse portfolio of industry-leading and emerging brands—including SK-II, Olay, Snowberry, Safeguard, Old Spice, Secret, Native and Ivory—Markus has been instrumental in upending traditional paradigms of beauty and personal care through models that leverage technology to make products accessible to more consumers.
Markus started at P&G in 1991 in Home Care and quickly transitioned to Beauty & Grooming, where he has established brands across fine fragrances, hair care, grooming and skin care. Following the tremendous turn-around of SK-II from a multi-year decline to sustained growth—to ultimately become Asia’s #1 prestige skin care brand—he was appointed to his current post in 2017. Under his leadership, the global Skin & Personal Care business significantly accelerated to achieve disproportionate growth.
Markus’ unique approach to brand building is informed by a passion for the study of human behavior, the latest in technological applications and an understanding that brands can only succeed when they are constructively disruptive. Through his experience, creativity and lateral thinking, Markus has helped to change the rules of the beauty and personal care industry, and has established himself as a thought leader in meeting the evolving needs of today’s—and tomorrow’s—beauty consumer.

Lilly作为百事大中华区饮料品类副总裁/首席营销官，领导管理百事中国的所有饮料业务，包括百事可乐、美年达、七喜、佳得乐等深受消费者喜爱的知名全球品牌。她是一位强有力的领导者，始终倡导营销创新，通过制定紧贴中国消费者偏好的市场策略，促进了品牌良好的业绩及品牌力增长。

Lilly于2004年加入百事纽约总部，担任全球企业战略工作。她在2007年转职百事大中华区，先后带领企业发展、消费者洞察和品牌管理等相关部门，拥有丰富的跨部门领导经历。
过去几年，在Lilly的领导下，百事饮料创造出许多领先行业、深受年轻消费者喜爱的品牌活动。当中不少已沉淀为品牌独特的IP资产，包括引发跨代共鸣的“把乐带回家”春节营销活动， 成为内容营销的标杆。 大胆结合品牌和体验，带领百事品牌创造玩转跨界时尚的“百事盖念店”，
力邀国际设计师如Alexander Wang以及新晋本土设计师与百事进行跨界合作， 为品牌注入年轻及时尚元素。
通过自创品牌美食IP“有百事聚爽“等，将创意内容与市场营销紧密结合，把流量转化为销量。 百事也持续强化其音乐基因，联合BAT平台打造热门音乐内容，线下通过“百事校园最强音”活动扎根千多所高校，为年轻人提供展现才华的舞台。 通过多维度打造全方位体验，使百年品牌历久弥新。

Lilly毕业于香港中文大学，
同时拥有加州大学伯克利分校MBA学位。在加入百事之前，曾任职于麦肯锡咨询，雀巢及FutureBrand等公司担任高级管理工作。她拥有超过20年的专业经验，积累了全面的商业洞察和决策能力。

Tencent Marketing Solution is a leading marketing platform in China that provides core business data, marketing technology and professional services through Tencent’s full range of application scenarios. Tencent Marketing Solution delivers integrated digital marketing solutions, combining online and offline services for brand campaigns, sales promotion programs and retail demands.
With three edges – more integrated scenes, more intelligent methods, more interpersonal experience – the newly upgraded Tencent Marketing Solution connects brands and customers to help brands grow effectively.

Roy Zhou, CEO, Yoyi Digital
CEO of Yoyi Digital, a seasoned veteran in online advertising and digital marketing, heads the leading provider in the ominichannel intelligent marketing platform in China. He holds MBA degree from the University of California, Berkeley. And was the Head of Google AdSense in the Asia Pacific region before joining Yoyi Digital. Prior to Google, he used to work for 3Com and Sun Microsystems China.
Thanks to his more than 20 years of working experiences in high-tech fields and multinational companies, and excellence in management and insights into international market. The company is committed and capable of building up a powerful platform that best utilizes the most cutting-edge data and AI technology, with the first-class and most engaged team on side, to develop MarTech, not only for Chinese market, but broadly to the global market as well.

General Manager of Weibo commercial marketing and service center
The initiator of social marketing best practice sharing center.
Before Weibo , she worked for HP, IBM, Dell etc , in charge of  marketing, sales, service, B2B, B2C etc functions . 
Xinxin received MBA Degree from Tsinghua University.
Xinxin was judge of TMA, Golden Mouse, IAI, Young Creative Awards, Times Awards, Creative Awards etc

Greater China Leaders Team.
As a senior brand marketing expert with global vision and local insight, Lin has been leading the Greater China marketing team to deepen the brand marketing strategies, innovate with cutting edge technology as well as offer industry-leading member benefits to enhance guests’ experience.
Before joining IHG, Lin worked in a number of world-renowned companies, including Apple and Chanel, and has accumulated a wealth of brand innovation and marketing experience.
She graduated from the University of International Business and Economics and then obtained a degree of Executive Master of Business Administration (EMBA) from the same university.

From the PC Internet to the mobile Internet, Chen Zhifeng has been fully involved in the rapid development of digital media for nearly 20 years. He has witnessed the continuous development and integration of media. From 4A to media, he has provided his customers with appropriate digital marketing solutions. He has even been a witness to and a promoter of industry development.

2011-2019    Served as general manager for the marketing department of the Baidu search engine company and general manager of the Baidu key account acquisition department. Mr. Chen, provided digital solutions for effective customer branding. During this period, he put forward the theory of “Precise Saturation Attack” which has provided strong support for customers.

2005-2011    Served as the general manager of Dentsu Digital Solutions. Mr. Chen was responsible for digital solutions and media product solutions for key customers. In combination with media development and by using the AISAS consumer behavior analysis model, he provided brand new digital marketing services for Lenovo, Toyota, Canon, Mercedes-Benz and other customers.

2000-2005    Worked for OgilvyOne where he provided digital marketing solutions for IBM, NOKIA, MOTO, AUDI, YILI, and other key customers.

－Expert member of the Expert Committee of China Advertising Association.

－Expert member of the China Digital Marketing Standards Committee

－Expert on the final review committee of the Great Wall Award, Effie International Creative Award, ROI Festival, Tiger Roar Award, and the Golden Mouse Award.

－ECI Arch Award winner of the 2017 Most Creative People in Business.

－Won two silver awards at the Cannes Lions International Festival of Creativity, and a gold award at the Oneshow Creative and Busan Advertising Festivals.

－Won the Grand Prix and gold awards for digital marketing such as Great Wall, Effie etc.

Bin has 15 years of consumer and retail investment and marketing experience. She was responsible for turning around Burger King China and commercial planning for Bacardi Asia. Bin holds a BM from Shanghai Institute of Foreign Trade and Douglas College in Canada as well as an MBA from Columbia Business School.

As the global chief marketing officer, Alicia leads Deloitte Digital’s marketing organization—an increasingly diverse and connected web of data, technology, and creative— with a focus on driving growth in the marketplace and delivering quantifiable results for clients. She oversees an integrated marketing team comprised of brand, creative, content and digital marketing, and internal and external communications.
  
A digital marketing veteran who has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands, her role is in growing the Digital organization and building the Deloitte Digital brand in the marketplace, which has seen a 30% compound annual growth rate since its inception, and has grown to more than 12,000 employees.
In addition, Alicia leads marketing for Deloitte Consulting LLP’s Ecosystems and Alliances organization, which orchestrates innovative ecosystem partnerships across technology, industry, institutions, and startups, to enable complete, scalable, bespoke solutions that can help solve complex business challenges in exponentially powerful ways.
She has been named to Forbes’ list of the World’s Most Influential CMOs and the Adweek annual 50 list, which honors the most indispensable leaders in media, marketing and technology.

Mark is a digital marketing expert specialized in consumer behavior analytics. He is adept at integrating technological innovation and traditional business solutions. He has many years of experience in innovative marketing solutions in consumer goods industry and IT industry. He has worked as a General Manager for a well-known retail data-targeting company, as well as a General Manager of Fedex-Kinkos. Besides, Mark has served as a Director of Marketing Channel for many multinational brands including Procter & Gamble (P&G), SC Johnson Wax, Remy Martin, etc.
Mark holds an EMBA from China-Europe International Business School. He also has got a Bachelor Degree and a Master Degree in Law from Peking University.

Leo Li-General Manager of Strategic Management Department & Marketing Management Center at NetEase Media

Prior to joining NetEase, he has served as project manager at TBWA, Marketing Planning Director at Phoenix network, etc. Currently in NetEase Media, Leo has taken charge of the overall upgrade of NetEase’s marketing system, as well as mobile marketing, industry planning, the development and realization of corporate strategies.

Transforming from 4A agency to internet new media, Leo owns a unique ability of creative integration and has a great deal of digital marketing experience in automobile, 3C, FMCG and other industries. Meanwhile, integrating media resources to advance innovation in content and address marketing solutions, he has led the team to create many industry awarded cases.

In 2017, Leo has hold an additional position in General Manager of Strategic Management Department, planning NetEase Media’s strategic development and its practice. With his excellent strategic level and efficient execution, Leo has completed the pioneering development in marketing industry at NetEase, and been the judge of many important advertising awards for several years, including Media Marketing Award, Interactive Creative Award and Advertiser Award of Great Wall Awards, Effie Awards, Top Mobile Awards, China Content Marketing Awards, etc.

Jaja Lang joined Coty in 2019 as Vice President of Marketing for Consumer Beauty Greater China at Coty, and in charge of the strategic planning and marketing activity for Max Factor, Bourjois, Adidas personal care and all other emerging new brands.
 
Jaja Lang is a seasoned marketer and strategist ，International Executive with over 19 years of consecutive experience of leading multibillion dollar brands both in China and North America. Proved strong and innovative thinker.  Passionate for developing talented teams and recognized as an inspirational leader people want to follow.
 
Prior to Coty, Jaja was General Manager , Feminine Care Business for Kimberly-Clark in North America.

Pius S. Hornstein, MSc, PhD, is appointed General Manager China, China& Emerging Markets Global Business Unit of Sanofi and Country Chair of Sanofi China, effective from March 1st, 2019.
Before this appointment, Pius was the General Manager and Country Chair of Sanofi Brazil, the 2nd largest emerging market affiliate of Sanofi, covering the entire specialty care portfolio (including Sanofi Genzyme with Rare Disease, Oncology and Immunology), the complete range of the pharma business, as well as Medley, the most recognized Generics company in Brazil. During his tenure in Brazil, he built with the Brazilian team a high performance and high potential organization, successfully promoted gender balance, and implemented the highest ethical and integrity standards. Thanks to the efforts in promoting diversity and enhancing employee engagement, Sanofi Brazil is selected among the top 150 best companies to work and named as a Top Employer, both two times in a row.
Pius has extensive experience in the healthcare industry. He joined Sanofi in 1998 and held a variety of key positions over the years, including marketing, sales management and other strategic managerial positions. He has successfully launched major treatments and led the global team for the anticoagulant that is part of the World Health Organization list of essential medicines. He was Global Marketing Head Cardiology, General Manager in Switzerland, Vice President of Operations Support & Strategic Initiatives for Emerging Markets, and Vice President for the Turkey and Middle East Zone encompassing direct P&L responsibility for 17 countries.
Pius started his career in the healthcare industry at the Cardiology Department of the University of Basel in a research collaboration with Novartis in Switzerland. He also worked at Servier, France.
Pius has a master degree in pharmacy and graduated magna cum laude from the University of Basel, Switzerland, with a PhD degree in medical research. He is also an alumnus of INSEAD and Singularity University. He speaks fluent Ge

Amy Huo, VP of China Communications at Ford Greater China, has extensive global and cross-cultural experience in the auto industry in both communications and marketing. She joined Ford China from BORGWARD, where she has served as director of marketing and public relations. Amy has led public relations, branding and marketing at NISSAN and Infiniti in past years, as well as served at emerging EV startup companies like NIO and Byton in Silicon Valley.

Lenovo’s journey over the last 14 years has been a remarkable transformation story.  But the reality is that Lenovo has undergone multiple transformations to navigate the turbulent and dynamic technology landscape.  This keynote will tell the story of Lenovo’s bold acquisition of the IBM PC business, combining an East and West player to build the largest global PC brand in the world, to acquiring the Motorola brand from Google and the X series server business from IBM and numerous other joint ventures to create a formidable $45B global brand.
Specifically, we will focus on four waves of transformation that Lenovo undertook to drive change.
· Culture transformation from an East only company to global 500 brand
· Transforming from a single product line focused company to a multi-product focused brand
· Moving from a pure hardware product company to becoming an innovation focused IOT and AI focused company
· And Finally, transforming from a product company to a “customer centric” company

Aki has worked in internet marketing related roles for the past 15 years. Having experienced the rapid developments of the internet and later on, the mobile internet, he has participated in the commercialization developments of many forms of media and channels such as web portals, videos, games, social media, e-commerce, etc. Currently, the Vice President of Zhihu is responsible for the advertising and content marketing business of Zhihu.
In 2004, Aki started working for NetEase, and was later responsible for strategy for the northern China region. He successfully commercialized NetEase products such as NetEase email, NetEase photo album, the “Fantasy Westward Journey” game, and others. As General Manager of the National Marketing Center of Phoenix New Media between 2010 and 2015, Aki oversaw marketing related activities such as the marketing strategy, planning and communication of the commercial market for the northern, eastern, and southern regions of China. In 2013, he led a team to implement a new way of marketing, “native advertising”, and became the first to pioneer the native advertising in China and successfully implement it in China.
In May 2015, Aki joined Yidianzhixun as Vice President and was responsible for its commercialization and marketing business, including creative marketing design, market expansion, advertising strategies, industry research, industry communication, and advertising implementation, and others. He led the Yidianzhixun commercialization team in developing “SmartFeeds” system, a breakthrough achievement in the intelligent innovation of news feed advertising, and created a series of campaigns that have become classic cases in digital marketing.
Aki joined Zhihu in July 2019 as Vice President, and is responsible for advertisement and content marketing business of Zhihu’s brand customers.

Stella has worked in Yum with rich experience in Marketing function of different brands.  Current scope is mainly on company level media and production management, together with new concept incubation.

Mr. Kan Shi is the CEO of CUE Group and an entrepreneur by nature. After graduating from Shanghai Jiao Tong University in 2003, he continued his pursuit of advancement in Stanford and Cheung Kong Graduate School of Business (CKGSB). During his early career years in both China and Silicon Valley, he has worked in IT, Marketing, and Product, senior roles for Intel (China) and VMware (Palo Alto). He then returned to China to start his own business with a firm belief that data and technology help media agencies/advertisers increasing their efficiency, and ultimately achieving business growth. CUE Group continues to receive recognition from the industry.

Sylvie is the Global Head of Digital Acquisition & Web, for Standard Chartered’s Retail Banking division.
 
She joined Standard Chartered bank in 2018 to drive initiatives to increase digital sales across Standard Chartered’s Retail Banking 30 markets in Asia, Africa and the Middle East. In particular, Sylvie is in charge of:
·         Website management, including website design, capabilities and SEO
·         Digital sales optimization, including digital analytics, conversion rate optimization, paid media optimization
·         MarTech stack build for all markets
 
Prior to joining Standard Chartered, Sylvie was Senior VP, Marketing Performance for Lazada (Alibaba Group in SEA), overseeing the performance of all marketing activities including management of own and paid channels, vouchers and promotions, as well as onsite and in-app optimization. She was also leading the “Online Revolution” marketing campaigns including Single’s Day campaign.
 
Before joining Lazada, Sylvie spent 7 years at McKinsey & Company as Associate Partner, based in Paris but working across the globe, with focus on Customer Experience and Digital banking transformations for Financial Services.
 
She’s passionate about travels (having travelled to 70+ countries) and sports, in particular soccer, hiking and skiing.

With over twenty years of experience in market research and marketing consulting in China and the US, Paul’s passion is in transforming how marketing best be done in the digital age using cutting-edge innovative solutions. 
 
Paul is routinely engaged by clients to advise on critical business issues such as integrated marketing, ROI optimization, innovation, strategic positioning, brand strategy and communications,  route-to-market business models, etc. In addition, Paul has been at the forefront of data-empowered marketing and frequently speaks in conferences and seminars.
 
Paul has immersed in many industries and his primary focus in recent years include, among others, consumer products, healthcare, ecommerce, and financial services.
 
Before founding Illuminera, Paul was the General Manager of TNS in Shanghai and Guangzhou. Prior to that, Paul worked with ACNielsen (New York), Frito-Lay (China) and two specialized research firms in the U.S.
 
Paul has a MBA degree from the University of Michigan, Ann Arbor.

Yu Yasuoka (Jerry) is the General Manager of Global Coalition Team of Digital Marketing Div. at Suntory Japan. He is responsible for leading EC transformation and digitalization support to Suntory’s group companies in China, and building communication and business relationship with global EC platformers.
 
Jerry joined Suntory Japan in 2002 and was sent back to Shanghai to start up spirits business in China.  He was in the field of developing spirits brands and sales strategy for 15 years. He led the Suntory China spirits team to build up oriental whisky brands like Yamazaki or Hakushu from the scratch to be the representative Japanese whisky brands. Prior to joining Suntory, Jerry was based in Japan for several years and worked for Rohto Pharmaceutical and Orix Corporation. He has extensive experience in marketing and sales.
 
Jerry owns trilingual language skill of Chinese, Japanese and English to communicate in multi-national culture. He is familiar with the cultural and marketing environment both in China and Japan with deep understanding of marketing and sales strategy structuring.
 
Jerry was born in Shanghai and is now base in Tokyo. He graduated from Waseda University

Father of a nine-year old boy. Co-founder of i2mago, a business designer dedicated in brand marketing in more than 20 years.
 
Founded i2mago with partner Daniel Lai in 2006 and then started to provide e-commerce marketing services for multiple brands in 2009; in 2013, i2mago has become the industrial leader in e-commerce communication design service; and in 2018, the model that could solve customer operation – the i2mago operation sandbox – is then designed by York with his teammates.
 
As a designer and a father, York expects to dedicate his strength and power, to make himself, his family, his team and the society better.

Jenny Fu is TripAdvisor’s Chief Commercial Officer in China. Based in the company’s Beijing office, she is leading commercial strategy, performance and display Ads, and marketing solutions commercializing in partnerships, Greater china. 
 
Jenny Fu has more than 15-year experiences within tourism industry. Prior to her joining TripAdvisor in 2019, Jenny was General Manager in WebBeds, leading commercial, operation, technology and financial; with her team she had driven the business with rapid increase in Greater China. Before joining in WebBeds, she took roles as commercial leaderships in Skyscanner, Travelzoo and the Marriott Hotel Groups, where she built a substantial amount of knowledge and experience in travel space. 
 
Jenny holds a Bachelor’s degree in Tourism Management from the Victoria University of Wellington in New Zealand.    

Yolanda is graduated from CEIBS and Seoul National University with MBA degree and Master of EE degree.
She is now the Vice GM of Digital Marketing in Baozun, responsible for Big data marketing, CRM, content marketing, uni-marketing, serving clients in Apparels, Sports, FMCG, Beauty, 3C categories.
She was working in Samsung Electronics and Microsoft China, responsible for R&D, Big Data and ISV. After joining Baozun, Yolanda devoted to combine technology and marketing. She is also the owner of Martech products in Baozun.

Harish is currently the ASEAN MarTech and Digital Lead at The Coca-Cola Company. As a bridge between the CMO, Digital and CIO organizations, he is responsible for driving the marketing and advertising technology and operations roadmap, streamlining MarTech Stack and Investments while managing APAC wide initiatives on Consumer Data, Analytics and Innovation.

Robin Lu, E-Commerce Operation Director for LVMH P&C China, is based in Shanghai and working with all P&C brands to support the development and implementation of brands business opportunities in E-Commerce/CRM and Digital.
 
With over 15 years of Omni-channel digital customer experience and E-Commerce management roles in China, with various leading international brands on consumer goods including cosmetics, Robin has accumulated extensive expertise in a digital world, just to name a few as below.
 
Digital Platform Strategy & Consumer Digital Experience with Sephora.cn
Ø  Leading the design, development of Digital Platform & Eco-system for Sephora.cn starting from 2008 as Head of Ecommerce of Sephora China
Ø  Leading the online/offline CRM program integration, design of consumer digital experience for +200 boutique stores of Sephora China from 2009
 
Omni-channel & Wechat Strategy with Toys R Us
Ø  Leading the design, development of Omni-channel strategy for over 150 stores from 2012, as eCommerce GM of Toys R Us China
Ø  Driving the digitalization of consumer operation of over 2.5M customer database, through Wechat platform
 
Before coming back to LVMH group in 2017, Robin was the Regional Digital Strategy Director of an international multi-brands apparel group. 

马蜂窝品牌广告部销售总监，2015年加入马蜂窝，现带领马蜂窝渠道销售团队，为多家品牌、4A及本土广告公司输出马蜂窝独特的旅行营销策略和资源，提供专业可靠的旅行营销支持，夯实马蜂窝旅行消费主义引领者的行业地位。

David joined the Lifestyles group in July 2012 ,is currently the brand manager of  JISSBBON China Marketing Department and fully responsible for the execution of JISSBBON brand’s strategy and marketing activities in China as well as the development and listing of new products.
 
Before joining JISSBBON China, David worked in FMCG companies such as Master Kong, C-Bons Group, Nanshan Group and Hui Er Kang Group, responsible for marketing and brand work. He has extensive experience in brand marketing and strategy consulting.
 
David is a marathon runner who has completed more than 15 full marathons in the past five years. His passion for sports and pursuit of innovative marketing, as well as more than 15 years’ experience in brand marketing in China’s FMCG field and his insight into young consumers, are the driving forces for him to convey the brand concept to young consumers in China through sports marketing.
 
David graduated from the department of business administration, school of business, Hubei university in 1999 with a bachelor’s degree in economics. He entered the school of management of Huazhong University of science and technology in 2017 to study for an MBA degree in business administration.
 

National Taiwan University / Major: Chinese literature
National Taiwan University & Fudan University EMBA
Paris Lo joined Loreal in October 2018 as Head of Marketing for Taiwan,  and is responsible for leading the Taiwan marketing team, E-commerce team, Data team, Digital team and CMI team  to build a cross-functions digital marketing.
L’ORÉAL Taiwan is a subsidiary of L’ORÉAL Group which is headquartered in Paris, France. Corporate function to support 17 brands in Taiwan Market.  The product lines introduced by L’ORÉAL’s 34 international brands cover five comprehensive categories: skincare, make-up, hair-care, hair-color, and perfume.
Prior to L’Oréal, Paris was General Manager, Media Agency for cacaFly Taiwan. cacaFly is the leader of digital advertising in Taiwan. CacaFly expended our business scope by collaborating with more popular digital platforms, including Facebook, Instagram, Google, LINE, Spotify, etc.
Prior to that, she worked with Microsoft, Xin Media, U-Life TV shopping. Paris Lo started her career with YAHOO!
She has had abundant media, marketing and IT experience over 15 years, including IT, digital, TV and print.

· Over 17 years of experience in FMCG brand strategy, digital marketing, entertainment marketing, integrated marketing communication, network interaction and communication. Serving to Yishion Gounp, Nanfang Black Seasame, Arowana, Watsons and other well-known FMCG enterprises. Successful methodology and experience in brand management, IP film and television sponsorship, new media delivery and operation.
· Served as the judges of the Golden Mouse, Tiger Roar Award, IAI International Advertising Award and other well-known domestic marketing grand prix.
· Sharing/Training guests of Weibo, Tik Tok, Meitu, Xiaomi Marketing, Admaster, VIPSHOP, Media 360, etc.
· Special lecturer of School of Journalism, Renmin University of China in 2019-2020.
· Special lecturer of Huxiao Digital Business School.

Danielle Jin joined Visa in May 2016 as Head of
Marketing for Greater China,  and is
responsible for leading the Greater China marketing team to build
a world-class marketing function, developing and executing a marketing strategy
designed to create a successful challenger brand domestically in the face of
market opening, while at the same time showcasing Visa’s
global strength. 

Danielle is a seasoned marketer and strategist
with 20 years exeprience both in China and U.S., with a track record in turning
around underperforming business, launching new innovation, and delivering
ground-breaking marketing campaigns.

Prior to Visa, Danielle was Vice President,
Beverage Category for PepsiCo China.  In
this role she led the entire beverage category growth strategy, as well as the
marketing & innovation agenda.  Before PepsiCo, she was
director of Marketing with Ghirardelli Chocolates in San Leandro, CA. 
Prior to that, she worked with McKinsey & Co in Atlanta, GA.  Danielle
started her career with Unilever.

Danielle
is a published writer with two books, numerous short stories and essays, and is
a guest lecturer on strategy and Marketing topics.  She holds a Bachelor
of Business Administration, Marketing, from Fudan University, China and an MBA
from Yale University, USA. 

Ryan Chuck joined Newbalance China in Aug 2018 as Senior DTC Director, and is responsible for Rebuilding and managing China Direct-to-Consumer (DTC) business for Brick & Mortar owned retail and E-commerce channels Full P&L responsibility for DTC overall business. Oversees functions of Retail Development, Retail Operation, omni channel Merchandising/planning and allocation, Retail Marketing, Retail Training, Visual Merchandising, E-commerce, and digital marketing.
 
With more than 20 years of working experience in retail operations,  product marketing and business development, Ryan was most recently the Head of Retail at TNF China, with previous experience in Luxottica Greater China as Retail operations and Development Director.
 
Ryan holds a Bachelor in Fashion Design, Donghua University in 1996, master’s in computer science, Jiao tong University in 2005，and MBA of Fudan University in 2009.

As the assistant general manager and brand director of BYD Auto，Mr. Liu is fully responsible for the brand promotion, digital marketing and new retail operations of BYD Auto China. He has established an omni-channel marketing system going from brand, digital marketing to new retail.
 
Mr. Liu is extremely experienced in brand building and marketing. He has made great contributions on helping BYD Auto to enhance its brand influence and market volume since he joined BYD in 2009. He has not only positioned the brand with a refreshed image, but also achieved great effectiveness in sales and marketing, as a result, strengthened BYD Auto’s leadership role in new energy vehicle market. At the same time, he was continually leading the team to create a new digital marketing model, established a new digital marketing framework, and created a new ecosystem of BYD Auto Digital Marketing.

Neal zhang graduated from Beijing Language and Culture University and then joined the Internet industry in 2008. Nearly a decade working experience in Advertising,who once worked for mother and child supplies company such as mamacn、babytree…The main customers include: sports.FMCG,household appliances, automobile and finance industries, enable brands to offer marketing strategy,with extensive experience and insights in user insight, circle building and digital marketing.After joining Keep，he was put in charge of advertising and business. what’s more，he is also responsible for creating a new concept of sports lifestyle and pushing cross-border marketing to provide two-way empowerment for platforms and brands.

Keane joined Chow Sang Sang in July 2017 as GM of E-Commerce for Mainland China and is responsible to lead the E-Commerce team to drive the growth of online business, to build the brand awareness thru various digital marketing activities, and to be responsible to build up and boost the progress of omnichannel project within the group.
Keane has worked in E-Commerce industry since 2009, Prior to Chow Sang Sang, he worked in Lacoste as the E-Commerce director for 6 years and successfully set-up their online business from scratch and has kept a tremendous YoY growth in his 6 years career in the small croc.
Prior to Lacoste, Keane worked in transcosmos(A business process outsourcing company) as the head of eCRM and ever helped a top fast fashion apparel group and a top sports group to set-up their flagship E-Shops on Tmall.

G-so Tseng joined Coretronics Group – Optoma in April 2019 as head of digital busines and market strategy for Global & APAC operations, and is responsible for leading the global marketing & ecommerce team to take a reknowned world No.1 4K projector brand one step further into the digital era. Leveraging digital transformation develop to shape a omni-channel marketing & business strategy to create a successful global brand.
 
Danielle is a seasoned ecommerce vetertan and marketer with 14 years exeprience both in China and Taiwan woking with global brands, with a track record in building digital business initiatives, launching digital transformation projects, and delivering ground-breaking marketing campaigns along side with ecommerce results.
 
Prior to Optoma, G-so was Digital Director, hypermarket for Walmart China.  In this role he led the entire digital marketing dept. To faciliate major shifts in strategy, push new retail, smart retail initiatives, to cope with unique business chanllenges Walmart was facing within the Chinese market.  Before Walmart, he was head of Ecommerce & Marketing with China Airlines in Taipei, Taiwan.  Prior to that, he worked with ASUS.  G-so started his career with Foxconn.
 
G-so is a published writer of recreational novels with four books, numerous short stories, marketing blogger, and is a guest lecturer on Digital transformation and Digital marketing topics.  He holds a Bachelor of Economics, from National Tsinghua University, Taiwan and an MBA from National Sun Yat-sen University, Taiwan. 

Rachel Wang joined Papa John’s in 2015 responsible for growing the Papa John’s brand as well as franchisees’ businesses in Asia. Winner of International Marketer Award of Papa John’s, Rachel has led the regional marketing team helped major markets gain strong growth momentums from challenging situations.
 
Rachel is a seasoned marketer and strategist with 20+ years working exeprience from brand side and agency side covering most marketing diciplines from ATL to BTL, traditional to digital.
 
Having a rich exposure to both domestic and interational business environments, Rachel also has a highlighted strength in solving business problems via branding, marketing, communications and her industry experience covers consumer electronics, auto, technology, lifestyle, FMCG,  Food & Beverage.

Gao Peng lead the development of Convertlab’s DM Hub, providing professional, smart and agile integrated marketing solutions for enterprises.  The DM Hub makes it easy to utilize complex technologies such as big data and artificial intelligence, and to construct image insights close to the user’s real behavior. Automated precision engagement and interactions enhance the customer experience and provide continuous growth momentum for enterprises.
Gao Peng has rich experience in SaaS and cloud computing，previously served as Vice President of SAP SMB BU，Chief Architect of SAP Business One.

Vivian joined Watsons China in Feb 2018 as Head of Marketing for Watsons China, leading the mega marketing team including consumer insight, brand, PR,content and communicagtion, retail and regional MKT, digital, CRM, digital transformation and BD team, and is responsible for leading marketing team to build a best-in-class marketing function, develop and implement brand & marketing strategy to create a successful and leading brand in China.
 
Vivian is an experienced marketer and business leader in both global leading company (11 years in Procter & Gamble) and local enterprise with 14 years industry exeprience, with a track record in turning around underperforming business, launching new innovation, delivering ground-breaking marketing campaigns, and drive digital transformation.

Mr Chen is a seasoned marketer and advertiser with 19 years exeprience.
 
Served more than 200 brands, such as P&G, Unilever, L’Oreal, Wyeth, BMW, CMCC, SGM, Alibaba, JD, Eleme, MIUI, Ctrip, Elong, Didi Chuxing, CARH, etc.

Kitty Gu is the GM of Product and Brand Dept. of Hainan Airlines Holdings Co., Ltd. and the spokesman of Hainan Airlines. She is the chief person in charge of Hainan’s product system and branding communication system.
In the 15 years since joining Hainan Airlines, Kitty has been responsible for Hainan’s service training, ground service, products and branding communication system. Her rich work experience has helped her deeply understand the true meaning of passenger service and brand communication.
Since serving as the general manager of Product Brand Department, Kitty has built the HAI series, DREAM series and CARE series products with international forward-looking vision and innovative thinking to broaden the choice of industrial service products. Bringing a brand concept closer to the passengers. She also led Hainan Airlines to win the SKYTRAX Five-Star Award for 9 consecutive years, and in 2019 won the seventh place in the world best airlines TOP10 list.
It is Kitty who continues to seek the charm of breakthrough and change, infect and lead the continuous improvement of Hainan’s product and brand system, and continuously enhance the brand value of Hainan Airlines.

Tian Pan has nearly 20 years’ related working experience in media industry, engaging in content marketing operations, media investment as well as commercialization of advertising successively.

Deng Ling, Vice President of Hozon Automobile Sales Company, has been focusing on marketing and brand marketing for nearly 20 years, especially in the mid-range vehicle market. He has served as the Brand Manager of Chang’an Ford Focus brand manager and C-car senior brand manager for many years. During his tenure, he sold more than 50,000 new vehicles in just three months, setting a record for the rapid growth of Chinese new car market and lead the team to create the Focus brand and market reputation. In March 2017, Deng Ling joined Dongfeng Citroen as Marketing Director, which has historically unified the brand positioning of Citroen in China and the world, and was recognized by both parties of the joint venture.

Katy Chen is now the Senior Marketing Director of Kimberly-Clark China, leading Baby Care (Huggies) and Family Care (Kleenex). During her past 10 years with KC, she drove the Huggies fast track growth with high double digit CAGR to a premium China diaper leader and rebuilt Kotex, the world’s first feminine pad brand, to a young, fully digitalized and one of the fastest growing brands in China market, finding its way to bond with the young generation in China.
 
Prior to KC, Katy had 7 years managing leading CPG brands across home care and insect control.
 
Katy received her Bachelor’s degree from Fudan University and EMBA at Ceibs.

Xiaodan Zhou is a seasoned and self-driven marketing enthusiast with over 10
years of work experience. She is responsible for developing and executing
integrated go-to-market and brand strategies to help brands connect with
professionals on LinkedIn.

With her
expertise in strategic planning and B2B marketing, Xiaodan has driven business
growth and results by thinking outside of the box while
maintaining a clear focus on customer experience. Xiaodan
joined LinkedIn as an initiator of the B2B marketing team, and has driven
Advertising Solution marketing’s fast growth.

Prior to
joining LinkedIn, Xiaodan worked for global leaders in the Hi-tech and FMCG industries, including Google, Microsoft, Sony
and Nestle. She holds a bachelor’s degree in
Economics from Hebei University.

Ruiqi He joined LinkedIn in 2017 as Content
Marketing Manager for LinkedIn Marketing Solutions. Prior to LinkedIn, Ruiqi He was a Consultant at
Ipsos Business Consulting covering civil aviation, medical equipment,
manufacturing verticals.

Ruiqi He graduated from National University of
Singapore with a Bachelor in Business Administration.