As the world’s
largest travel booking and review platform, Trip Advisor has 49 billion
independently visiting users from 49 countries and territories, and across 28
languages. The travel industry contributes significantly to the global economy,
and amounts to a total global transactional value of 55 billion USD. Travel
platforms have become a great partner for brands to interact and conduct
business. How to convert the users on travel platforms and maximize marketing
power via cross-branding will be the main focus of this session. Let’s look forward to Trip Advisor’s sharing on crossover integrated
marketing!
